Looker excels for organizations with a data team able to maintain custom LookML models, deeply tied to Google Cloud and BigQuery. Axiome targets a different audience: business teams who want to build and query their own dashboards, in plain language, without depending on data engineers.
| Axiome | Looker | |
|---|---|---|
| Onboarding | Immediate — natural language, no training | Requires learning LookML (modeling language) |
| Built-in AI | Axi, native: questions, creation and explanations | Gemini in Looker, depending on license and setup |
| Hosting | Europe (Paris / Frankfurt), GDPR-compliant | Google Cloud, mainly tied to BigQuery |
| Pricing | €30 per user, all included | Custom quotes, platform-based licensing |
| Audience | Business teams, no technical expertise | Data engineers and LookML analysts |
| Data model | Semantic layer included, generated automatically | LookML models to code and maintain |
| Support | Fast, personal support directly from our team | Standard Google Cloud support, ticket-based |
Why switch
What teams gain by moving to Axiome
No LookML to learn
Your business teams build dashboards without writing a single line of modeling code.
Hosting that suits you
European hosting, independent of the Google Cloud ecosystem.
A clear price from day one
One per-user price — no quote, no sales negotiation.
Comparison provided for information, made in good faith at publication date. Third-party features and prices evolve: check with the vendor. Looker is a trademark of Google LLC.
Compare
Discover the other comparisons
The same tool, compared to what you might already use.